Creating a 12-Month Marketing Calendar

Nick Rians
Strength and Conditioning

In this video, I’m going to go over how to set up a year-long marketing calendar. Because this is my first video for Coaches Only, I'll also introduce myself a bit. I've broken the video into two parts:


  • Part One covers some of my background, plus Testing, Facebook Marketing, and Challenges.
  • Part Two covers Free Workshops, Goal-Setting Sessions, Facebook Live, Charity Events, Holiday Challenges, Staff Meetings, and Staff One-on-Ones.


Before you begin, be sure to grab pencil and paper or some way to take notes.



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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.