BreakingMuscle
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Consumers Like the Y, But Many Want to Switch

Director of Content, Coaches Only
Business, CrossFit

Despite all the TV advertising and billboards national-brand gyms shell out for, it turns out consumers prefer their local YMCA or YWCA over all other national gym chains. That's according to a recent study by MarketForce, conducted with more than than 2,700 consumers, each of whom reported having a gym membership with a national brand.

 

Study Findings

According to the Market Force study, Planet Fitness is number one in market share, with 27% of participants having memberships there. YMCA/YWCA and LA Fitness were in second and third, place, respectively. However, 25% of consumers reported that they are unhappy with their current gyms, and 10% say they are very likely to change gyms in the next 90 days. YMCA/YWCA customers are the least likely to switch, which is not surprising considering it is also turned out to be consumers’ favorite fitness center.
 

The Y Comes Out On Top Overall

Based on consumers’ satisfaction and their likelihood to recommend the gym to others, YMCA/YWCA ranked first with 51%, followed by Planet Fitness with 47%, Anytime Fitness with 43% and 24 Hour Fitness with 35%. LA Fitness and Gold’s Gym tied for fifth with 32%.
 

 

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