Coming Soon: Big Brand Fitness?

Coach and Director of Content and Community

Last month Pete McCall wrote a post on the ACE blog about fitness trends for 2017. The first one he pointed out was that we’ll see “more health clubs and fitness equipment companies align their products and services with popular professional sports leagues.”


If true, will there be there implications for small gym owners? You bet.

Dan is a seasoned marketing professional with a knack for being where things are happening. He helped open up the nascent southern California market as a corporate trainer for Starbucks when there were less than a dozen locations in Los Angeles, took up the banner of one of the first 100 CrossFit affiliates when no one had heard of it, and interviewed student protesters in Tiananmen Square in 1989, right before the tanks rolled in. Dan has professional marketing experience with start-ups,...Read more