Coming Soon: Big Brand Fitness?

Dan Kallen
Director of Content, Coaches Only
Business, CrossFit

Last month Pete McCall wrote a post on the ACE blog about fitness trends for 2017. The first one he pointed out was that we’ll see “more health clubs and fitness equipment companies align their products and services with popular professional sports leagues.”


If true, will there be there implications for small gym owners? You bet.


The article points out that Reebok, a company that is already a major sponsor of the UFC, recently lent its name to a new line of UFC training equipment, some of which may look familiar.


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