Coach Compensation: Beyond Dollars Per Hour

Craig “Patty” Patterson
Guest Contributor
Business, CrossFit

For the last 13 years, hands down the biggest complaint I hear from gym owners:


“My coaches can’t sell.”


Before getting involved in the fitness industry, I worked as a mechanical engineer for two fortune 100 companies. One of them had 87,000 employees and 905 people on the sales staff. They had an entire team devoted to figuring out how to line up incentives to generate the right behavior to essentially help the company’s bottom line.


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.



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