Client’s First Day: Find the Pain

Craig “Patty” Patterson
Guest Contributor
Business, CrossFit


For years, when a new prospect came to us, my coaches and I would spend our energy trying to sell them on CrossFit: the movements they would learn and the workouts they would do.


We would sit down with them and go through our ‘what is fitness’ speech. Then we would explain the concepts of training constantly varied, functional movements at a high intensity, and we would talk about the 10 general physical skills that would improve their training.


It’s not that this method didn’t work for us; we had great success for a number of years selling 10-15 personal training sessions before shuffling them into a group class.


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