BreakingMuscle
CoachesOnly

Branding the Independent Gym - A Panel Discussion

Director of Content, Coaches Only
Business, CrossFit

In this panel discussion, three experienced gym owners dive into how they developed and managed their gym's brand. Our panelists are Michael Krivka, Craig Hysell, and Adam Noble.

 

The first thing we find is that none of these now-successful owners started out with the idea of developing a brand—they all set out to be great coaches and have great facilities for their members. Branding, for all of them, came along fairly organically as their business grew.

 

Along the way, we find that these owners take a very broad view of branding, and they feel strongly that it extends far beyond a logo and the look-and-feel of a website. They also know that the things that really matter to their business are not necessarily the things that fall to graphic artists or wordsmiths.  


 

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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.

 

You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.

 

Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.

 

There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.

 

 

That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.

 

Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.

 

Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.

 

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