Branding the Independent Gym - A Panel Discussion

Coach and Director of Content and Community

In this panel discussion, three experienced gym owners dive into how they developed and managed their gym's brand. Our panelists are Michael Krivka, Craig Hysell, and Adam Noble.


The first thing we find is that none of these now-successful owners started out with the idea of developing a brand—they all set out to be great coaches and have great facilities for their members. Branding, for all of them, came along fairly organically as their business grew.

Dan is a seasoned marketing professional with a knack for being where things are happening. He helped open up the nascent southern California market as a corporate trainer for Starbucks when there were less than a dozen locations in Los Angeles, took up the banner of one of the first 100 CrossFit affiliates when no one had heard of it, and interviewed student protesters in Tiananmen Square in 1989, right before the tanks rolled in. Dan has professional marketing experience with start-ups,...Read more