Booking Your First TV Appearance as a Fitness Expert

Teddy Kim

I've been on TV a handful of times to represent my gym as a "fitness expert.” After each TV appearance other fitness professionals always ask me if I see a big spike in sales.

The answer is no. We might see a little bump in inquiries, but ordinarily, a TV appearance does not directly translate into more revenue. But that's not why you go on TV in the first place. 


The Value of Booking a TV Appearance

As a fitness professional, you should think of television as a platform for enhancing your authority. If people think of you as a likable authority figure in your problem domain, you have earned trust, and in the long term trust is what drives revenue.



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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


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