Booking Your First TV Appearance as a Fitness Expert


I've been on TV a handful of times to represent my gym as a "fitness expert.” After each TV appearance other fitness professionals always ask me if I see a big spike in sales.


The answer is no. We might see a little bump in inquiries, but ordinarily, a TV appearance does not directly translate into more revenue. But that's not why you go on TV in the first place. 

Teddy is a lawyer, software engineer, and serial entrepreneur who has bloodied his knuckles in a wide variety of industries including healthcare technology, commercial real estate, and fitness. Teddy owns TwinTown CrossFit in Minneapolis, Minnesota, and when he's not making a nuisance of himself at the gym he studies and competes in Brazilian jiu jitsu. He's currently working on a book which chronicles his experiences as a CrossFit affiliate owner and coach.Read more