Become Your Brand: How to Build the Perfect Web Presence

The Internet is big. It's really big. You are but a speck of sand in a giant desert.


Think of your online presence as a point of connection. Your URL is conceptually no different from a phone number. Your phone number is but a speck of sand in the desert of all phone numbers in the world. Nevertheless, people call or text you often, so you don't feel that insignificant. Just because you have a presence and your website is great doesn't mean any more than if you brought a really great, shiny gold phone tomorrow and didn't tell anyone you had a new number.


When you think of it that way, you realize that not everyone can or should connect with you. It reduces the stress of trying to conquer the world wide web and gets you more focused on how to use the web to better communicate your business.


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.