Are Your Certifications Getting You Anywhere?
You are a coach, or personal trainer. So you'll know that to become a personal trainer or coach in a gym, all you need is some sort of certification. Not anything specific. Just a certificate. And you have plenty to choose from.
In many cases, certifications are marketing schemes masquerading as career builders. You sign up for a course, you become certified, and then you promote your certification as a brand of fitness convincing people to sign up for the program at the expense of your own brand. It would be nice to think that getting certified in a particular discipline is a decision to further educate yourself and build your skills. But ultimately, it is a business decision. You are signing up to market a brand of coaching methodology or philosophy.