Are Your Certifications Getting You Anywhere?

You are a coach, or personal trainer. So you'll know that to become a personal trainer or coach in a gym, all you need is some sort of certification. Not anything specific. Just a certificate. And you have plenty to choose from.


In many cases, certifications are marketing schemes masquerading as career builders. You sign up for a course, you become certified, and then you promote your certification as a brand of fitness convincing people to sign up for the program at the expense of your own brand. It would be nice to think that getting certified in a particular discipline is a decision to further educate yourself and build your skills. But ultimately, it is a business decision. You are signing up to market a brand of coaching methodology or philosophy. 


There has to be another way. It's time to learn how to make your certifications work for you, not the other way around.


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.