Are Your Certifications Getting You Anywhere?

You are a coach, or personal trainer. So you'll know that to become a personal trainer or coach in a gym, all you need is some sort of certification. Not anything specific. Just a certificate. And you have plenty to choose from.
In many cases, certifications are marketing schemes masquerading as career builders. You sign up for a course, you become certified, and then you promote your certification as a brand of fitness convincing people to sign up for the program at the expense of your own brand. It would be nice to think that getting certified in a particular discipline is a decision to further educate yourself and build your skills. But ultimately, it is a business decision. You are signing up to market a brand of coaching methodology or philosophy. 

Breaking Muscle is team of experienced professionals dedicated to providing comprehensive strength and conditioning, and mind/body wellness programs. We draw from our education, experience, and empirical research within our community to provide full scale services to athletes, coaches and consumers. Breaking Muscle specializes in Olympic lifting, powerlifting, functional fitness, yoga, and mind/body modalities. Breaking Muscle utilizes the latest research, products, and equipment to provide...Read more