Are These Two Google AdWords Mistakes Costing Your Gym Money?
If you advertise your fitness business online, you've probably encountered Google AdWords. AdWords is the 800-pound gorilla in the online ad space and it's easy to see why.
AdWords has a very low barrier to entry which makes it more accessible to a small business than traditional forms of advertising. The user-friendly interface makes it possible for non-technical users to launch an ad campaign in under ten minutes. When you factor in Google's amazing mapping and localization capabilities, AdWords seems like the obvious choice for fitness entrepreneurs.