Are These Two Google AdWords Mistakes Costing Your Gym Money?



If you advertise your fitness business online, you've probably encountered Google AdWords. AdWords is the 800-pound gorilla in the online ad space and it's easy to see why.


AdWords has a very low barrier to entry which makes it more accessible to a small business than traditional forms of advertising. The user-friendly interface makes it possible for non-technical users to launch an ad campaign in under ten minutes. When you factor in Google's amazing mapping and localization capabilities, AdWords seems like the obvious choice for fitness entrepreneurs.

Teddy is a lawyer, software engineer, and serial entrepreneur who has bloodied his knuckles in a wide variety of industries including healthcare technology, commercial real estate, and fitness. Teddy owns TwinTown CrossFit in Minneapolis, Minnesota, and when he's not making a nuisance of himself at the gym he studies and competes in Brazilian jiu jitsu. He's currently working on a book which chronicles his experiences as a CrossFit affiliate owner and coach.Read more