5 Ways to Increase the Value of Your Brand With Social Media

Mike Dewar
Strength and Conditioning, CrossFit, Olympic Weightlifting

As strength and conditioning coaches, most of us found our passion in the gym and on the playing field. We are masters of our physical craft, and can articulate the most complex training methodologies to anyone and everyone.


In the evolving world of fitness, however, being a coach is not enough. Marketing your brand, increasing website traffic, and circulating your name and face within your community and professional circles will lead to increased business opportunities, financial growth, and most importantly, the impact you have as a coach.


#1: Customize Content to Its Best Platform

Content can be anything that delivers something valuable to your audience. Videos, pictures, blog articles, free downloads, ebooks, and podcasts are all great avenues for marketing. It’s worth considering how to use different social media platforms to best draw attention to your content:


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.