15 Kick Butt Business Books For Fitness Coaches

Nick Horton
Olympic Weightlifting, Sport Psychology

"Business, that's easily defined - It's other people's money." - Peter Drucker


I like to say that I once coached for about four hours a night and that was my job as I was finishing up my degree. Now I work fourteen hours a day so that I GET to coach for four hours a night.


Whenever someone tells me they want to start a business, and asks me my advice, I only have one answer, "Don't." If they tell me they want to start a fitness business, or strike out on their own as a fitness trainer, I get even more adamant about discouraging them.


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.



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