15 Kick Butt Business Books For Fitness Coaches


"Business, that's easily defined - It's other people's money." -  Peter Drucker


I like to say that I once coached for about four hours a night and that was my job as I was finishing up my degree. Now I work fourteen hours a day so that I GET to coach for four hours a night.

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Nick Horton is not your average Olympic Weightlifting coach. He's been practicing Zen meditation for over a decade and applies the lessons he's learned to both his coaching and to his writing. He is of the belief that your body follows your mind. If you don't train your mind, then you're not ever going to be as physically strong as you could have been otherwise. While his first major in college was music, Nick eventually switched to mathematics and loves math for the same reasons he loves...Read more