The Coaching Manifesto: 6 Rules for Achieving Excellence

As with any career, people become coaches and trainers for a variety of reasons. Some reasons are nobler, like surviving cancer and wanting to help others. Some are more practical, like coaching as a career because you’ve always been an athlete. Some more aspirational, like seeing yourself as an entrepreneur and a small gym business as a path. Regardless of how you came to coaching, now you are one and it’s time to make yourself a good one.


coaching manifesto, coaching education, becoming better coach, coachingAs with your own training, there’s no point in coaching half-assed. There are far too many bad and mediocre trainers and coaches in the world. The following six rules aren’t easy, but they are simple. If you take them on, you will put yourself ahead of the game. You will be a better coach and, resultantly, your clients will be happier. I call this The Coaching Manifesto. I learned these rules in bits and pieces over the years. I present them to you here as a whole, because as I pieced them together it made all the difference for me.


1. Educate Yourself


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.


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