So, You Want to Be a Personal Trainer? Learn Your Business

Endurance Sports, Kettlebells, Strength and Conditioning

After reading part one of my series on becoming a personal trainer you should hopefully be feeling a bit more secure in how to tackle the big wide world of PT. I gave you two simple rules. Rule #2 was to specialize (and actually builds onto the continuous improvement theme of Rule #1). The reason for this is simple – do you want to be able to charge specialist rates or GP rates? Do you want to be known as the source for a particular item or method or just a jack-of-all-trades type trainer? It is thoughts like this that get you to start thinking about yourself as a business, and that’s what I want to focus on in this article.


personal training, training, coaching, becoming a personal trainer, pt jobProbably the biggest problem many new trainers face is they don’t think of themselves the right way. You are not a personal trainer. You are a small business that sells personal training (or group training, boot camps, or whatever your thing is). And just like any successful small business there are things you need to come to grips with quickly or you are going to fail.


One of my very good friends isn’t a career trainer. She is now, but she was originally a real estate agent. Over time she got more and more out of shape and more and more dissatisfied with her life. As she gained back the fitness and strength she had as a college athlete, she started to gravitate towards training people. Unlike most trainers she came into training with an exceptional business background that included running her own real estate agency. Now, her studio, Kettlebility, is a great, thriving personal training business in Seattle, led by her and her team of trainers. There is no doubt when you walk in the door that you are in a professional, well-run business and I imagine if I had gone into her real estate office I would have found exactly the same thing.


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


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